A customer’s perspective may be that a perfect e-receipt is an exact copy of a traditional receipt but in a digital format, whereas a marketer may say a perfect e-receipt is one that helps to drive the business to more sales. I think getting the balance right benefits both the consumer and marketer because an e-receipt done correctly is a win/win for everyone.In my, I walked you through the do’s and don’ts for sending e-receipts.
In this post, I’ll showcase a few examples of e-receipts that I think are worth sharing because these brands are taking advantage of the e-receipt format to enhance the customer experience along with driving business goals.Example 1: MothercareSubject line: Your receipt from Mothercare KingstonMothercare takes the opportunity to promote their app. They do this by promoting their app’s receipt management functionality. This is extremely relevant given that the customer has just opted-in to receive an e-receipt.I believe that e-receipts work well for retailers like Mothercare because prams, car seats, etc. Often have a guarantee/warranty, so they are a very convenient way to store purchase information. They include a “Something’s not right” section that also covers security, and I love that Mothercare has moved away from the traditional receipt style, bringing it in line with their branding.Example 2: EvansSubject line: Evans Cycles Receipt Here is a texted based example from Evans Cycles, who take the opportunity to request customer feedback, supply product review(s), and provide useful links (i.e., return/exchange policy.) Whilst the content is relevant, the look and feel of the design is possibly a bit jaded and utilitarian. I wonder whether the text heavy email is designed to reduce the chances of spam filtering, but they shouldn’t worry too much. If anything, the inclusion of a PDF attachment is more likely to trigger filtering than the creative content.
I think Evans could certainly benefit from creating a more visually appealing version and test which version works better!Example 3: Philz Coffee Inc.Subject line: Receipt from Philz Coffee Inc. I love the simplicity of the design and that Philz Coffee is mindful about privacy by including a “Not your receipt?” link. They also have a preference center specific to receipts, which provides a great experience for the customer by putting them in the driver’s seat! Note too, that they’re encouraging the recipient to replygood work Philz!Example 4: Macy’sSubject line: Here’s your e-Receipt from Westfield Valley FairMacy’s have taken a traditional receipt design, and the barcode is great for both security and fraud prevention. Along with promoting their rewards program, we feel they could use the banner to send appropriate offers or encourage customer feedback.Example 5: Halfords Subject line: Your Halfords eReceiptThe branding is spot on point, the design is neat, and there is no attachment so information is available quickly.
This e-receipt would be more useful if it had links to the product(s) purchased, and Halfords could use the opportunity to add further product recommendations.Example 6: Miss Selfridge. Miss Selfridge’s email is great, and I love how they populate both the last refund date and store address. The email is sent almost in real time, and I think the skimmable design presents the receipt, the help section, the feedback request, and the social links well. For the most part, I like how Miss Selfridge gives me the option to trigger an e-receipt using a code printed on my paper receipt.Example 7: ArgosSubject line: Your Argos E-ReceiptMy last example is from Argos, a client of who is a leading provider of e-receipt solutions. To help Argos tackle challenges with television returns, they include links to support content such as manuals and videos specific to the items purchased.
This is a great way to give your customer useful post-purchase information and, moreover, helped Argos reduce television return rates – what a bonus!All things considered, I think e-receipts offer more than just a paperless receipt. Join me in my next blog where I’m joined by to discuss more thoughts, considerations, and tips around e-receipts. About Rin ChauRin Chau is an Email Consultant at Return Path. She has nine years’ marketing experience (seven specializing in email) and has worked in PR and marketing, account management and operational roles throughout her career. Prior to joining Return Path in 2012, Rin spent some years working at EMS (Experian Marketing Services) and was formerly a Marketing Manager working for a trade association.
She loves to hypothesize, enjoys researching industry trends and using data to prove her hypotheses. Rin holds an IPM diploma in Sales Promotion and a Postgraduate diploma in Digital Marketing.
Contents.History Labour Behind the Label was involved with the global 'Play Fair at the Olympics' campaign in 2004, which brought together trade unions and campaign groups to call for greater action from the Olympic movement and the sportswear industry on workers' rights. Reports Labour Behind the Label carries out research and produces reports. It has produced, on its own or in conjunction with other organisations, the following reports that were reported on in national media:.: The True Cost of Cheap Clothes at, and (2006) in conjunction with and Alternative Movement for Resources and Freedom Society (AMRF). 13 December 2005.
Retrieved 9 September 2014. 30 March 2014. Retrieved 8 September 2014. ^ Shepard, Anna (24 June 2008). Retrieved 8 September 2014.
Whitehead, Ruth (14 July 2012). Retrieved 9 September 2014. (7 April 2012). Retrieved 8 September 2014. ^ Taylor, Andrew (11 June 2007). Retrieved 9 September 2014.
Research by the Playfair Alliance – supported by the Trades Union Congress and the British-based Labour Behind the Label. Maggie Burns, who chairs Labour Behind the Label – the British arm of the international Clean Clothes campaign,. McPherson, Poppy (16 September 2013). Retrieved 8 September 2014. 16 November 2007. Retrieved 8 September 2014. Collins, Paul (17 January 2013).
Retrieved 9 September 2014. In 2006, the UK charity War on Want commissioned Khorshed Alam, who has died, aged 46, of septicaemia, to undertake research in Bangladesh on workers producing clothes for Primark, Tesco and Asda. His report on their poverty wages and sweatshop conditions brought huge public attention. 14 September 2007. Retrieved 8 September 2014. 7 October 2009. Retrieved 8 September 2014.
Chamberlain, Gethin (12 December 2010). Retrieved 9 September 2014. Butler, Sarah (20 March 2011).
Miss Selfridge Usa
Retrieved 8 September 2014. Lee, Matilda (25 May 2011). Retrieved 9 September 2014. Labour Behind the Label. Archived from on 8 September 2014.
Miss Selfridges Uk Fashion
Retrieved 9 September 2014.External links.